Barry Aldridge MCIM (right), marketing manager for Tidyco with Jay Bhundia, finance manager and Elaine Clark and Sophia Blakey of Rail Forum East Midlands

Derby-based Tidyco, a supplier of hydraulic and pneumatic products to the UK rail industry for over 40 years, recently reported profitable growth of 14%. It is also completing a Trade Mark project which will allow it to export with international brand protection through WIPO (World Intellectual Property Organization). Here, marketing manager Barry Aldridge MCIM fills us in on what’s been happening at the firm.

Hi Barry. You’re a marketing specialist. What’s changed since you started and how have recent developments in the field played into Tidyco’s marketing strategy?

I’ve been in marketing for 17 years. One of the biggest changes has been the shift to digital, but marketing has also changed from being transactional to being predominantly focussed on engagement. In many ways it’s gone down the emotive, or emotional route. It’s tougher now because there’s so much more competition.

Cyber security and data protection are vital because almost everything is done online. At Tidyco, I’ve been busy gaining all the necessary cyber essentials accreditations, and we’ve dispensed with our old open source web platform. This has been part of a broader drive to transform the firm’s marketing strategy.

You need to differentiate in order to stand out, and engaging with people on social media is crucial. We’re very much a people business. We do real-time chat on our website and our online store is very user friendly now.

The firm recently reported profitable growth of 14%? What’s been driving this?

We have a three year growth plan and we’re into the second year now. I’m pleased to say we’re on track.

The online store has been a grower, but it’s not yet the largest part of the business and will be expanded massively. Our significant growth has been in the rail industry, and it has come in part thanks to the local relationships we have built. We’ve also been building a strong rapport with Parker Hannifin at the start of the supply chain. Thirdly, our HVAC and Hose Doctor divisions have seen substantial growth.

In the end, it’s our people who are really driving the company forward. For example, the directors, management team, finance, customer support, manufacturing and logistics personnel have all been instrumental in our recent growth.

Can you tell us a bit about your CSR work?

I like to use the phrase “Glocal” a lot. Even though we’re expanding the export side of our business, we’re not ignoring the community in Derby. We engage with the rail industry and participate in local government initiatives, all with the aim of working towards supply chain excellence.

Corporate social responsibility is a big driver for us. A lot of business is about trust these days, so it’s more important than ever. We’ve been put forward for a parliamentary award by Derby North MP Amanda Solloway off the back of our CSR work.

How would you rate the manufacturing sector’s prospects post-Brexit?

There are challenges ahead but also exciting opportunities. At Tidyco we’ve seen increased demand specifically within the rail sector, and, indeed, we’re looking to become a major player in the East Midlands Gateway programme – a fantastic opportunity for companies in the region. However, moving forward I think it’s important for us and other manufacturers to expand and diversify in order to succeed. For example, we want to grow our supply into the aerospace and automotive sectors in future.

Our strapline is “Quality British Engineering”, and I think stressing the quality of British-made products will be increasingly important post-Brexit.

Finally, tell us what makes Derby a great location to operate from.

The East Midlands in general is a great place to do business. Derby is full of digital innovation, and I think there’s a real opportunity for the city to be recognised globally as a digital leader. We’ve been getting involved with this side of things via the D2N2 LEP. Tech and innovation is a big part of the city’s traditional industries as well, so I can definitely see a bright future ahead for the area.

At June 2015 the Utilised Agricultural Area (UAA) was 17.1 million hectares, covering 70% of the total UK land area. UAA is made up of arable and horticultural crops, uncropped arable land, common rough grazing, temporary and permanent grassland and land used for outdoor pigs. It does not include woodland and other non-agricultural land... more

Further to the recent official opening of an additional manufacturing, stock-holding and distribution facility, Tidyco Ltd has been nominated for a Parliamentary Responsible Business Champions Award by Amanda Solloway MP for Derby North... more

Corporate Social Responsibility continues to be of significant importance regarding how businesses can best operate in an ethical manner, so as to minimise environmental impact and the way in which we support our combined communities... more

By successfully integrating technology within a pro-active team environment, Tidyco infuses a positive influence to the overall customer journey. In turn, a pleasant experience increases the likeliness of a customer becoming truly engaged with the organisation... more

Tidyco Ltd continues to invest in an on-going growth strategy and has recently expanded the company premises with the opening of a new manufacturing and distribution plant... more

Communication comes in many forms; ranging from the way a product is displayed online through to the tone-of-voice used during a telephone conversation. Tidyco Ltd utilises a full mix of communication tools providing customers with multiple methods of engagement... more

Tidyco is pleased to announce that as part of its product offering expansion, a new range of Flexmaster flexible joints. Tidyco Flexmaster Flexible Joints will add a new product range to the well established Tidyco portfolio, with products being held in stock and available for delivery next day. The product range will offer existing customers new ones the opportunity to purchase standard and non standard flexible parts for a number of market sectors, including Rail, Hydraulics Industrial and Marine... more

40% of the UK’s energy consumption and carbon emissions come from the way our buildings are lit, heated and used. Even comparatively small changes in energy performance and the way we use each building will have a significant effect in reducing total energy consumption.* ... more

According to the Department for Education, in January 2016 there were 8,559,540 pupils attending 24, 288 schools throughout England*.
With approximately 75% of a pupils time spent inside, these figures raise concerns regarding exposure to high levels of CO2 as well as air pollutants... more