Derby-based Tidyco, a supplier of hydraulic and pneumatic products to the UK rail industry for over 40 years, once again collaborated with Parker for the Railtex 2017 exhibition.

With the main strapline for the event being ‘Thinking down the line’, the joint attendance engaged visitors by prompting discussions based around the following 4C’s Challenge:

  1. Cost
  2. Carbon
  3. Capacity
  4. Customer

The dual branded stand demonstrated the partnerships ability to increase rolling stock service life by up to 100% through the supply and distribution of quality product innovations into the rail industry.

Products on display included hydraulic hoses and all associated components, pneumatic solutions, silicone hoses and attachments as well as the Transair system.

Tidyco and Parker also enticed visitors to its stand with their Hose Doctor service provision. By partnering with the Parker Hose Doctor brand, Tidyco is able to provide national reactive hydraulic hose replacements – 24/7/365.

Furthermore, Tidyco exhibited its HVAC division through the distribution of marketing literature. The Tidyco HVAC division provides a complete system design, install and maintenance package for all heating, ventilation and air conditioning requirements, perfect for rail depots.

Social media was conducted live throughout the event which generated a great deal of engagement as well as industry supply chain interaction.

The show was a great success and some key contacts were made with significant requirements for rolling stock products and solutions. Follow ups have already been made with accounts being activated.

Attendance at Railtex is important in raising brand awareness, engaging with stakeholders, the overall supply chain as well as demonstrating scope of product supply and overall service provisions.

Working with Parker allowed Tidyco to communicate the partnership approach to supplying the rail industry with a trusted brand and high quality product range.

About the author

Barry Aldridge MCIM

Head of Marketing at Tidyco Limited and member of the Board of Directors for Midlands Rail Forum.